A multidisciplinary skill set was key to develop print-ready marketing material for the De Rustica Olive Estate advertising outlets, the design below amongst other projects involved recording dimensions of their product, and re-creating a 3d model to glorify within the adverts, banners, and graphic design projects. Within the following examples of my work, I have included a design for the entrance of the Estate.
The first project delivered for De Rustica Olive Estate was print-ready artwork for media and other marketing material such as roll-up banners and digital assets. Exhibited within the work was a message portraying the key point and the point being that the company had once again proven to be the best as a multiple award-winning olive oil producer, not only locally, but on a global scale.
Firstly, I was happy with my work, and my client was impressed. Job is done! Okay, but let's take a look at what was done here.
Within this print-ready mixture of media is a 3d rendering of product/s which had to be made up to scale before-hand, which was done with vector and various 3d software, and of-course, a measuring apparatus. I prefer a metal ruler and vernier for this type of work, I have become accustomed to these tools from my experience designing jewelry and products.
Once the measuring was taken, and I was satisfied by the final render, I would move onto the graphic design portion of the project. Spacing, alignment, font, and lastly color. The color tone is consistent as I would after most artwork grade the final image to visually be cohesive.
File sent, client impressed, see my work below:
Making use of 3d packages is useful when having to set-up a product for virtual shoots. Once the product is built, one can adjust the angle of the shot, and most importantly, fine-tune the lighting for the best result. A 3d software package is not going to cut it as one generally would have to render the 3d model after it has been built. Keep a lookout for my blog page to get more insight into rendering and 3d product modeling.
In a nutshell, this project consisted of the following: Record the product, 3d model to render, final compositing, and prep for print-ready artwork.
Within the range of the bottled roducts, there are small differences, and this worked well to my advantage as I only needed to render one bottle out for the particular angle below, and after-which compositing the individual labels onto the bottle. The rendering of a product can be time-consuming depending on the hardware one is using. Below, one can find more renderings of De Rustica Olive Oil within the other design work I was commissioned to do.
Yearly, a huge festival is organized in Oudtshoorn, where artists of all classes get together and promote their work. De Rustica Olive Estate needed posters printed, I was commissioned for the project. Below is the final poster which was part illustration, graphic design, and 3d design. Again, I was happy, and the client felt like they had something creative and different to present to their audience.
Below is an entrance sign for which I provided visuals, as well as an interpretation of the size and components guide-line to ready for building. The key point for this project was to utilize surrounding materials to create the signage and to make it visible from the main road.
